$300M Potato Chip Factory Approved in Victoria: 250 Jobs and Mine Controversy (2025)

A bold new venture is set to shake up the small Victorian town of Dooen, with a $300 million potato-processing plant approved for construction. But here's where it gets controversial... this factory will be a stone's throw away from a heavy mineral mine, sparking concerns about the potential impact on the region's industries.

The Farm Frites Australia facility, set to open in 2027, promises 250 new jobs and a boost to the local economy. However, its proximity to the proposed Avonbank mineral sands mine has raised eyebrows.

"I'm concerned about cross-contamination of our major industries," said Brian Klowss, Acting Mayor of Horsham Rural City. "The whole precinct being so close to the mine is a worry."

And this is the part most people miss: the potential housing crisis. With hundreds of new workers expected, the region's already limited housing stock will be under immense pressure.

"We love to have them, but where will they live?" asked Emma Kealy, Member for Lowan. "The Victorian government talks about increasing housing, but we're not seeing it in regional areas."

The Farm Frites plant, with its 24/7 operation and capacity to process 250,000 tonnes of potatoes annually, is a significant investment. But will it be enough to offset the challenges it brings?

As the project moves forward, one thing is clear: the impact of this development will be felt far beyond the potato fields of Dooen.

What do you think? Is this a necessary risk for economic growth, or a potential disaster waiting to happen? Weigh in and share your thoughts in the comments below!

$300M Potato Chip Factory Approved in Victoria: 250 Jobs and Mine Controversy (2025)

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